What is a Hub Agro Dealer?
The term Hub agro-dealer refers to a hub farm retailer that provides a place for the wholesale of inputs and crop produce. Use of “hub” agro-dealers enhances service orientation and builds a strong foundation for input market development.
The hub agro-dealer model places agro-dealers at the center of their communities, ensuring that smallholder farmers cut down on transport costs hence availability of inputs within their geographical locality.
The hub agro-dealers based in certain towns are strengthened and linked to all retail agro-dealers as well as to input suppliers. The hub agro-dealers become the focal point for input suppliers introducing products onto the market, like newly-released crop varieties. They work with fertilizer and other agricultural input companies to demonstrate and promote new products.
The hub agro-dealer is the best source of information on product acceptance, pricing, quality, competition, market conditions, and inputs demand and helps in planning marketing strategies.