Farai Chidhoma’s journey from a small-scale agro-dealer to a thriving hub agro-dealer reflects the transformative power of targeted support from the African Fertilizer and Agribusiness Partnership (AFAP). Before AFAP’s involvement, Farai faced significant challenges, including limited access to inputs and financial resources. With AFAP’s support, he received business development training and access to credit facilities, which enhanced his capacity to stock quality inputs. The establishment of new shops expanded his market presence and improved services for local agro-dealers. Farai’s success not only led to personal achievements, such as constructing commercial properties and investing in education for his children but also created job opportunities within his community. Despite challenges posed by external factors, Farai adapted his strategies, showcasing the importance of resilience and empowerment in transforming agricultural businesses.