Johannesburg, South Africa 16 February 2021
AFRIQOM and Africa Fertilizer and Agribusiness Partnership (AFAP) have joined forces to develop a novel market-leading Africa Fertilizer Analytics Service, an annual service with underlying data set and market intelligence on Africa fertilizer markets. The partnership combines AFAP’s agrodealer and market development expertise in the continent with AFRIQOM’s leadership in Africa’s fertilizer markets knowledge. The new annual service will support AFAP’s and AFRIQOM’s ambition for a greener Africa by shining focused beams on individual markets with unmatched data set.
With over 50% of the world’s unused fertile land, an abundant workforce, and a modest 10 to 20kg/hectare of fertilizer nutrient application – compared to 10 times greater rates in other continents, Africa’s potential to feed itself and the world is unquestionable. The road ahead, however, is long and filled with hurdles. This partnership aims to provide a valuable tool to support the public and private sectors in achieving Africa’s potential.
AFAP aims to be an effective catalyst for agricultural productivity with smallholder farmers, governments, regional economic communities, and SME’s for a prosperous Africa. The mission of AFAP is to increase productivity and efficiency in value chain investments in agricultural input and output market via innovation-driven solutions for smallholder farmers, public, and private.
AFRIQOM brought transparency to a substantially opaque market and shun the light on the African fertilizer supply chain in different markets highlighting the true challenges in this ecosystem. AFRIQOM continues to develop novel approaches in the business intelligence sector with footprints in the continent to report on credible information, in-depth analysis, and market movements. AFRIQOM bolstered its services on African markets with the recently launched conference series.
AFAP has an extensive network of wholesale and retail agrodealers in Africa and provides technical services with data-driven fertilizer market intelligence to inform, advise and influence public and private decision-makers to improve financial services, policy design, and implementation.  These services produce outputs in different country settings that result in outcomes that ultimately contribute to increased agricultural productivity, profitability, income growth, and agricultural transformation.
AFRIQOM provides market and business intelligence reports, consultancy studies and conference series on Africa fertilizer markets. AFRIQOM is committed to ensuring further transparency to support increased liquidity and to contributing to the Africa Green Revolution’s forward motion. AFRIQOM clients span the globe, over 4 continents, and includes global producers, international traders, African importers and producers, governments etc