Services

Supporting project developers and financial institutions with their efforts to evaluate the viability of fertilizer projects in Africa.

– Demand evaluation/nutrient supply availability/trade potential
– Cost competitiveness
– Market environment and competitor analysis
– Government incentives
– Finance/investment sources
– Price forecasting and analysis
– Sales and marketing strategy development
– Risk analysis

Facilitating the entry and expansion of input suppliers into African markets and assisting with the development of sales and marketing strategies and implementation plans. 

• – Providing input suppliers with practical guidance on sales and marketing strategies, which may include: – Demand/supply/trade
• – Customer/stakeholder analysis
• – Policy and regulatory environment analysis
• – Cost competitiveness/price chain build ups
• – Developing sales and marketing strategies
• – Identification of marketing/distribution channels
• – Designing Innovative digital methodology to take products to markets

Mapping input value chains by conducting a comprehensive analysis of the various stages and processes involved in the production, distribution, and marketing of agricultural inputs products in the African market, and providing suggestions related to the improvement in efficiencies within these value chains.

• • – Mapping inputs value chains to identify enablers of market growth and development
  • – Logistics analysis/route to market analysis (from port to farm gate)
  • – Profiling of market players (including market leaders)
  • – Identification of marketing/distribution channels
  • – Identification of public and private support resources for supplier development initiatives
  • – Analysis of existing cost allocation across value chain

Providing support to the African fertilizer industry to achieve favorable outcomes in supply and off-take negotiations.

• • – Linking farming communities with aggregators and off-takers

  • – Linking off-takers to hub agro-dealers

  • – Linking value chain actors to upstream and/or downstream actors

  • – Supporting hub agro-dealers in their efforts to become aggregators and to establish related off-take       agreements with buyers

  • – Conducting market assessments and market development strategies for agri-SMES

Providing support to the African inputs sector to foster engagement with the public sector and civil society.

– Facilitating public-private sector engagements to promote stakeholder discussions on critical issues that impact policy, growth, finance, investment, value-chain development, sustainable good practices, and trade within the fertilizer, broader inputs, and agribusiness industries.

Providing policy analysis and development assistance toward improving public-private engagement toward harmonizing national and regional policies and regulations.

• • – Analyzing fertilizer policies and regulations

  • – Generating evidence on specific enabling environment issues.

  • – Facilitating targeted reforms of existing regulations

  • – Facilitating engagement with the private sector – domestic and international Support resource                 mobilization efforts to enhance policy and regulatory frameworks

  • – Assessing policies and regulations to identify and address market

  •    related bottlenecks

  • – Providing advisory services related to policies and regulations within African countries and at regional       levels within RECs (regional economic communities)

  • – Providing fiduciary support to strengthen local institutions

  • – Providing legislative advisory services to local producers

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