Market Entry Strategy and Implementation Support

Facilitating the entry and expansion of input suppliers into African markets and assisting with the development of sales and marketing strategies and implementation plans.

– Providing input suppliers with practical guidance on sales marketing strategies,
which may include:
• Demand/supply/trade/customer/stakeholder analysis
• Cost competitiveness/price chain build ups
• Developing sales and marketing strategies
• Identification of marketing/distribution channels
• Coordination of product launches/ demo plots/ media campaigns