The Market Development Services Unit is the principle new business support unit within AFAP. We are committed to advancing AFAP’s mandate to increase private-sector investment in fertilizer markets and input value chains.
Our Market Development Services Unit team includes a diverse set of professionals and specialists in the fertilizer industry, and draws on all of the resources of AFAP’s other units (agribusiness development services, financial services, policy development services, and market intelligence) to provide solutions to our commercial clients.
The team has an in-depth understanding of fertilizer markets in Africa and is flexible enough to cater to the constantly changing operational complexities associated with the continent. Team members are well versed in how African governments’ economies and politics operate and this means we understand the environment well enough to evolve relevant and viable business solutions that can be practically applied to very specific contexts.